Empowering Women, Transforming Safety
Our Mission
At “I’m Safe,” we believe that safety is a right, not a privilege. Our mission is to empower women worldwide by providing practical tools and resources that inspire confidence and ensure security in any situation.
How It Works
“I’m Safe” is your personal safety companion, designed to adapt to your daily life:
Global Accessibility
Use it at home, work, school, or on the move.
Help at Your Fingertips
Tools like SOS alerts, location sharing, fake phone calls, and anonymous recording give you control over your safety.
Safety Devices
Access counselors and connect with women’s safety NGOs directly through the app.
Our Vision
“We created ‘I’m Safe’ because no woman should feel unsafe. Our goal is simple: to provide women with tools that ensure their safety and empower them to live confidently, anytime, anywhere.”
Through innovation and collaboration, we’re working toward a world free from physical and emotional abuse.
Our Leadership
Behind “I’m Safe” is a passionate team committed to transforming safety into a universal standard:
Samson Selladurai
Founder & CEO
Giftson Selladurai
Co-Founder
Jeson Duthie
Chief Operating Officer
Together, they bring expertise in leadership, technology, and innovation to deliver a product that makes safety accessible worldwide.
Our Advisors
Guided by a dedicated advisory board, “I’m Safe” benefits from diverse expertise in law, technology, social work, and women’s safety advocacy. Their insights ensure our solutions remain impactful, forward-thinking, and grounded in real-world needs.
Mark Mudri
Chairman, Advocates International, USA
Andrew Graham
CEO, Cohiba Minerals(ASX:CHK), Australia
Sarah Reimann
CFO
Adelaide, Australia
Sylvia Yu Friedman
TV Host | Author | Keynote Speaker | Anti Trafficking Advocate
Adam Djekic
Senior Executive
Ex-South Australian Police
Hugh Marquis
Global Entrepreneur & Anti- Trafficking Expert
Preethi Daniel
Founder - You Are Loved, TEDx Speaker
Our Journey: Empowering Women, One Step at a Time
A look at how we’ve evolved to prioritize safety and empowerment for women worldwide.
The Beginning
Launched with SOS alerts and live location sharing, setting the foundation for women’s safety.
2022
Expanding Horizons
Introduced innovative features like anonymous recording and fake calls while expanding globally.
2023
Global Impact
The app reached 150+ countries, and the “Ask for Help” tool was released, creating meaningful impact in women’s lives.
2024
Looking Ahead
Expanding into mental health and physical health consultations, and introducing safety devices to enhance personal security.